Art Toronto Exhibitor Manual
Metro Toronto Convention Centre North Building

October 23-26, 2025

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Floorplan

Art Toronto 2025 Floorplan

Your Booth Design

Booth Design Form

Each exhibitor will receive a Booth Design Form that includes:

  • Gallery Name
  • Layout of your booth indicating:
    • Common and structural walls
    • Number of light fixtures included in your booth package
    • Placement of included booth signs
  • Number of linear feet of walls included in your booth package
  • Option to order electrical, doors, or additional wall panels, light fixtures, signage
  • Legend for booth design
  • Booth design declaration


Creating Your Design

When creating your design on the Booth Design Form:

  • Use the design legend provided
  • Mark all lighting, electrical, walls, doors and signage
  • Complete the tally boxes to the left of the design grid
  • Sign the declaration when finished
  • For booths 200sq ft and smaller, you can request standard lighting and we will evenly space your lights accordingly

There are 3 samples available showing custom booth design options with evenly spaced lighting arrangements.


Submission Process

Send your completed design to ross.jennings@informa.com

A rendered design will be returned to you for your records. This design may vary slightly from the original layout due to fire and safety code requirements and/or management recommendations.

Important Deadlines

  • Review your final design for accuracy
  • Submission dates:
    June 23, 2025 - Booth blanks sent with Welcome email
    July 11, 2025 - Booth Design Submission Due
    August 23, 2025 - Final deadline for booth design changes and correspondence
  • If you've ordered additional items beyond your booth package inclusions (additional light fixtures, wall panels, electrical power, or other customizations), payment is due in September.

Any modifications to existing orders, including changes to booth configurations, electrical requirements, or display elements, must receive management approval. For questions regarding pricing or to discuss specific requirements, please contact Ross Jennings at Ross.Jennings@informa.com or ArtOperations@informa.com.

Advanced Booth Design Rates

Please be advised that the pricing listed below represents the advanced rates for Art Toronto 2025. To take advantage of these preferential rates, all orders must be placed no later than August 23, 2025. After this deadline, standard rates will apply.

ItemEarly Bird/Advanced Rate (2025)
Arm Light$169.00
High Bay$359.00
Power$299.00
11' Wall (per linear foot)$85.00
Door Panel$400.00
Paint (per linear foot)$50.00
Carpet (per sq foot *NEW in 2024)$1.39
2' White Curtain (Closet 'door')$100.00
Light Relocation-
Removing & Changing Wall Configurations (hourly labour)-
Custom Electrical (before 4pm weekday)-
Custom Electrical (after 4pm weekdays & on weekends)-
Key Replacement-

Wall & Door Specification

When designing your booth, please take into consideration the following:

Wall Specifications

  • Booths are created in 200 square foot increments that on average are 10 feet deep by 20 feet wide. These are standard dimensions; however, some booths may vary.
  • Wall panels are provided in two sizes: 4ft or 2ft wide, 11ft high and 3" thick. All booth walls in your design must be multiples of 2ft or 4ft.
  • Interior booth dimensions are reduced to reflect the 3" thickness of the walls.
  • To ensure stability, side, support or return walls are required. We recommend walls be connected to common walls at a minimum of 12ft increments. Free standing walls cannot be provided. You will be notified of any unsafe connections during the booth design process and may be required to alter wall spans.
  • All wall cross connections must be at 2ft increments only.
  • Walls can only be secured at right angles.
  • We request that walls are designed to be parallel or perpendicular to the aisles. If you would like an angled wall please contact Operations (artoperations@informa.com) to discuss the feasability.
  • Additional linear feet of walls are available at $85.00 + HST a linear foot, with a 2ft minimum.
  • All aisles must remain clear. No fixtures, walls, art, etc. may extend into the aisles. Safety regulations prohibit more than 12ft of wall facing an aisle. Aisle openings must be at least 8ft wide and occur at 10-12ft intervals.
  • At the end of the show, all exhibitors must remove any labels, screws, hangers, and signage attached to the walls. Please note that a removal fee will be charged for any of the above materials left attached to the walls.

Door Specifications

  • 4ft wide door panels are available for $400.00/each +tax.
  • All closet door keys must be returned during move out. Lost or misplaced keys will be subject to a $50 fee.
  • Closet door keys are picked up/dropped off at the Exhibitor Services Desk during move-in/out.
Lighting & Electrical
Lighting

Art Toronto uses an arm light fixture for all standard booth lighting. Please read the following before creating your booth design.

  • Each light fixture consists of a 200 watts halogen bulb and a 28" long arm with articulating head that can be rotated 360 degrees (see Figure A below).
  • Light coverage is 4-5 linear feet wide, and we recommend 1 light for every 5 linear feet of walls.
  • Light fixtures clip into a metal track that is mounted at the top of the hard walls.
  • Lights will be installed by the SHOWTECH electrical team as near as possible to your indicated placement, but for technical reasons a 3-4" variance may occur.

Additional lights beyond what is included in your booth package are $169.00 +HST. This price increases after August 22, 2025 and is subject to availability.

Power Outlets and Electrical Work

Basic power outlets may be ordered as needed at a cost of $485.00 per outlet +HST. This will be indicated on your Booth Design Form.
NOTE: Power is supplied from the ground. There are no wall mounted electrical sockets.

All other special electrical connections will be billed on a "time and material" basis. Labour charges are applied in 30-minute increments. If you require special electrical, please reach out to ArtOpertions@informa.com.

Ontario's Electrical Safety Authority (ESA) requires exhibitors who display and or sell electrical products ensure the product bears an official mark or label from an accredited certification or evaluation agency (eg. CSA). A list of recognized marks and labels can be found here: https://esasafe.com/electrical-products/recognized-certification-marks/

Each exhibitor is responsible for meeting City of Toronto regulations for the Building Code and the Fire Code. Power will not be supplied to any display or equipment which is found to be hazardous or a danger to life. Show Management assumes no liability for loss by fire or accident.

Customization Options

Exhibitors can create a more customized booth experience through wall colour, flooring and furniture.

Paint

Exhibitors may order walls of their booth to be painted by Art Toronto's onsite painting contractors. The cost is $89.00 +tax per linear foot of wall with a 2' minimum. Large paint orders may result in a later move-in time for the Gallery.

The following colours have been approved by show management:

  • Light Grey (Benjamin Moore Museum Piece CSP-40)
  • Dark Grey (Benjamin Moore Kendall Charcoal HC-166)
  • Black (Benjamin Moore Black 2132-10)

  • Custom Colors:
    • Require approval via Benjamin Moore paint chip submission
    • Must include color name and code
    • Final approval rests with Show Management

To place an order for your walls to be painted please indicate on your Final Booth Design which walls of your booth are to be painted and in which colour. All paint will be an eggshell finish. You will be invoiced for the booth painting. Custom work such as cutting, stripes, shapes or patterns will require an additional labour quote.

  • Restrictions:
    • Only Art Toronto's contractors may paint booth walls
    • Self-painting is not permitted
  • Default Wall Color: White PPG-6-411C (Pittsburgh Paint, eggshell finish)
Flooring

Exhibitors wishing to incorporate floor coverings in their booth have the following options:

  • Booth Carpet (provided by Stronco. Please email ArtOperations@Informa.com for colour and pricing options)

  • Area rugs (Please email Ross.Jennings@informa.com with a photo and dimensions of your rug. Area rugs must be approved for use by Show Management)

*Single use floor coverings (vinyl or similar) are not permitted.

Painting, nailing or drilling of the building floor is not permitted. Floor covering may not be adhered directly to the building floor. It is required that building paper, plastic sheeting, or some other suitable protection be laid on the building floor, prior to laying the floor covering. If two-sided tape is used, it must be completely removed by the exhibitor during move-out. Exhibitors must not use masking tape, clear packaging tape or duct tape to adhere the covering to the show floor. The recommended tape is Scapa Tape, which is a high-adhesion double-sided cloth tape, commonly used at trade shows; it leaves almost no residue upon removal. Scapa Tape is available from: National Hardware Sales Ltd. www.nhsmedia.com/scapa.htm#SCAPA174

Floor covering must stay within the contracted booth size and not extend beyond the booth area.

Upon removal of each booth, the MTCC and Show Management will inspect each space for any damage incurred by the exhibitor and to check that all materials and waste, including tape residue left on the floor, are properly removed. Any charges to make good the exhibit space will be passed on to the exhibitor.

AVOID TRIP HAZARDS: Carpets/rugs must be slip resistant. Edges must be securely taped down to avoid trip hazards within your booth.

Note: Some booths may have electrical ports on the floor which must remain accessible to MTCC contractors. If you are interested in installing flooring, please contact ArtOperations@informa.com to confirm if your booth will have a floor port in it.

Furniture

A selection of furniture package options is available to exhibitors. The furniture order form can be found on the Exhibitor Services page, and all orders are due with your booth design on August 23, 2025.

Note: Exhibitors who would like a waste basket in their booth can pick one up at the registration desk during move-in.

Onsite Changes and Additions

If you wish to make changes and additions to your booth design onsite, please see a member of the show management team at the onsite order desk. A ticket will be opened with the onsite contractors, and they will visit booths in ticket order to complete the work requested. Galleries must pay for onsite orders before they are completed, only VISA, MasterCard, Amex and Debit will be accepted. All changes are subject to Show Management approval and availability from onsite contractors to complete this work.

Please see below for the list of prices for this work:

ItemRegular/Onsite Rate (2025)
Arm Light (additional or relocation)$214.00
High Bay (additional or relocation)$595.00
Power (additional or relocation)$485.00
11' Wall (per linear foot)$99.00
Paint (per linear foot)$89.00
Removing & Changing Wall Configurations (hourly labour)Quote
Custom ElectricalQuote
Key Replacement$50.00


Note: In the unlikely event that your booth was not built to the exact specifications of your Final Booth Design you will not be charged to have the booth corrected to match your Final Booth Design. Please visit the order desk as soon as possible to notify us of the issue.

Note: If you add a light fixture onsite that is included in your booth package, but wasn't allocated as part of your final booth design you will still be charged the onsite rate for the light addition labour. Orders are subject to onsite availability and cannot be guaranteed. Please consider your total included amount of lights when finalizing your booth design. Be sure to place orders in advance by the August 23, 2025 deadline.