Please read the following rules and regulations on booth displays and signage carefully, as you will be required to sign that you have acknowledged and understood the following information.
Show management will review all booth displays and signage for any rule infractions prior to the show opening, any materials found in breach of the outlined parameters with be subject to removal by show management at any time during the show.
Booth Displays
Galleries must display artwork that is consistent with their application, and which has not been previously exhibited at Art Toronto.
- Galleries are encouraged not to overhang their booths either by content of artwork installed or through salon style hanging.
- Galleries may not display artwork on print racks in their booth.
- Galleries may not have any uninstalled artwork laying on the floor or propped up against booth walls or leaning on shelves. (Should this be a part of an artist's installation please seek show management approval.)
- Galleries may not have draped tables in their booth.
- Artwork, additional materials or booth furniture may not extend beyond the perimeter of your booth into the aisle or other public space.
- Exhibitors planning to have an open flame or materials such as sand, soil, grass etc. in their booth must receive prior approval from show management.
- Verge Section Only: presenting up to five emerging and early career artists.
Installing
- Galleries cannot use hammer and nails to install artwork. Use of a hammer will cause vibrations that can lead to the dislodging and damage of your own, or other exhibitors, artwork.
- Galleries are not permitted to re-hang or re-install their booths, inclusive of the use of power tools and/or ladders, during show hours: 11am – show close. Exception: artworks can only be replaced if it is a like-for-like exchange, and no hardware needs to be moved or installed.
- For safety and security all materials, artworks, tools and equipment must be confined to your booth and not placed within aisles or other public areas during installation.
- Galleries must complete their installation prior to the Media preview on Thursday, October 29 – at Noon.
A limited inventory of ladders is available for temporary use from the Exhibitor Order Desk during move-in periods and each morning prior to fair opening hours. Exhibitors are encouraged to bring their own ladders when possible to ensure immediate access when needed.
Signage
In line with our sustainability goals, single use plastic or vinyl lettering is strongly discouraged. Should you choose to include any additional signage we strongly recommend that you source recyclable, biodegradable or, where applicable, reusable materials.
If you cannot find a suitable alternative to vinyl, then we encourage you to work with your preferred printer to use ‘waste’ (excess from a previous job that would have been otherwise discarded) vinyl.
Official Booth Signage
Art Toronto provides booth signage for each gallery. Booth signage is double sided with your gallery name, city and booth number on the side facing into your booth. One sign provided per aisle fronted.
QR Codes
QR Codes can be printed as a stand-alone label. They must be in black or grayscale and not exceed 4” x 4”.
Labels
Galleries are encouraged to display small artwork labels in relation to the work displayed. We promote the use of recyclable or biodegradable materials for these labels.
We support price transparency across all artworks; for works priced under $5,000, including the price on the label is recommended.
Additional Booth Signage
Additional gallery booth signage is strongly discouraged. Galleries may only put up one additional black vinyl sign with the gallery name on an interior wall of their booth. The maximum height of this sign is 11 inches. All other gallery signage will be enforced on site.
Recommend suppliers:
Art Toronto works with several recommend suppliers who are familiar with our sustainability criteria and can assist you in finding signage alternatives.
Our main signage provider is Cameron Advertising (CAMAD) who can be reached via:
DJ Gourgouvelis (dj@camad.com) or (416) 752-7220
